Marc Jacobs Beauty has officially returned.
After nearly five years away from the beauty world, the iconic makeup brand is back with a fresh collection, new packaging, and a completely renewed identity.
The relaunch began on May 28, 2026, on the official Marc Jacobs website. A few days later, the collection became available through the Sephora app. It then launched online across the United States and Canada. Selected international markets will follow later this year.
A Beauty Brand That Left a Lasting Impression
Marc Jacobs Beauty first launched in 2013. It quickly became one of the most recognizable luxury makeup brands.
Fans loved its sleek black packaging, bold colors, and high-performance formulas. Beauty editors and professional makeup artists also praised many of its products. Over time, several items became true cult favorites.
However, everything changed in 2021.
Marc Jacobs discontinued the beauty line, and the products gradually disappeared from stores. Since then, fans have continued asking the same question:
Will Marc Jacobs Beauty ever come back?
Now, they finally have an answer.
A Fresh Look for a New Chapter
The new Marc Jacobs Beauty is not a copy of the original collection.
Instead, the brand introduces a brighter and more playful identity. The classic black packaging has been replaced with colorful designs inspired by stars, hearts, and daisies.
As a result, the collection feels fresh while still reflecting Marc Jacobs’ creative style.
Although the look has changed dramatically, the brand continues to position itself in the luxury beauty category.
Meet the New Collection
The relaunch includes seven core makeup products designed for everyday use and creative makeup looks.
Drawn This Way Longwear Eyeliner
A waterproof gel eyeliner available in multiple shades.
Flashes Mascara
A volumizing mascara available in black, brown, and blue.
Born Star Eyeshadow
A cream-to-powder eyeshadow created for long-lasting color.
Joystick Blush Stick
A buildable cream blush with a natural-looking finish.
Legally Bronze Bronzer
A talc-free bronzing powder with a soft-focus effect.
Money Shot Highlighter Gel
A lightweight gel highlighter that adds a luminous glow.
Heart On Lipstick
A long-lasting lipstick with a comfortable, soft-shine finish.
The products range in price from $26 to $42, placing the collection firmly in the prestige beauty market.
Why This Return Matters
The return of Marc Jacobs Beauty is one of the biggest beauty launches of the year.
For many makeup lovers, the brand represents more than a collection of products. It also brings back memories of one of the most talked-about beauty lines of the last decade.
This time, however, Marc Jacobs has chosen a different direction. The new collection feels brighter, bolder, and more expressive than before.
Only time will show how fans respond to this new chapter.
One thing, however, is already clear.
Marc Jacobs Beauty is officially back.
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