Beauty Industry News
Why Beauty Brands Are Quietly Reformulating in 2025
In 2025, some of the biggest changes in the beauty industry aren’t announced with press releases or flashy campaigns. They’re happening quietly — inside formulations. Products look the same on the shelf, carry the same name, and promise the same results. But the formulas? Many of them have changed. This wave of silent reformulation isn’t […]
Estée Lauder Partners With Shopify to Modernize Its Global E-Commerce Infrastructure
Estée Lauder Partners With Shopify to Transform Global E-Commerce Estée Lauder Companies (ELC) has formed a major partnership with Shopify to accelerate its digital growth. This collaboration represents one of the most significant technology shifts in the company’s history and reinforces its focus on speed, flexibility and data-driven retail. A Strategic Move Confirmed in October […]