beauty industry
When Different Brands Sell Surprisingly Similar Products
In today’s beauty market, it’s no longer unusual to find products from different brands that feel, perform, and even behave remarkably alike. This isn’t about counterfeit formulas or “fake luxury.” It’s about how large beauty groups operate, how active ingredients are sourced, and how formulation logic often overlaps across price tiers. Many global companies own […]
End-of-Year Beauty Reset: What’s Being Left Behind
As the year winds down, beauty doesn’t hit pause — it recalibrates. Without official announcements or dramatic exits, certain habits, products, and narratives simply start to fade. Not because they failed, but because the industry — and its audience — is quietly moving on. This end-of-year reset isn’t about trends disappearing overnight. It’s about noticing […]