When celebrity beauty brands first flooded the market, the reaction was predictable: excitement, skepticism, and…
News Block
The Ordinary Launches a New 10% Niacinamide Serum
The Ordinary, a brand celebrated for its no-nonsense formulas and transparency, has just unveiled its latest innovation — a 10% Niacinamide Serum designed to rebalance, refine, and renew the skin barrier. With this launch, the cult-favorite skincare brand continues its mission to deliver effective ingredients at honest prices, targeting consumers who value science-driven simplicity. What […]
Beard Care: 5 Essential Products Every Man Should Own
Beard care is no longer a passing trend — it’s a ritual of confidence, personality, and style. Whether you wear a short stubble or a full beard, proper maintenance makes all the difference. Here are the five essential beard care products every modern man should have in his grooming arsenal. 1. Beard Shampoo — the […]
Safe skincare during pregnancy — what ingredients to avoid
Pregnancy transforms almost every part of the body — including the skin. Many women experience new concerns such as sensitivity, pigmentation, breakouts, dryness or redness. While skincare can help, not every ingredient is considered safe during pregnancy. Some compounds penetrate deeper layers of the skin or influence cellular processes, which may pose risks during fetal […]
The science behind peptides and collagen repair
Peptides have become one of the most talked-about ingredients in modern skincare — and for good reason. As the beauty industry moves toward more science-driven formulas, peptides sit at the intersection of innovation, cellular biology and long-term skin health. Their rise is not a trend; it is a reflection of how deeply scientists now understand […]
Morning skincare rituals that actually make a difference
A good morning routine doesn’t need to be complicated. What matters is choosing steps that support the skin’s natural rhythm — protection, hydration and balance. While nights are for repair, mornings are about preparing the skin for stressors like pollution, UV radiation and dehydration. Here’s how a smart, science-backed ritual can transform your complexion. Start […]
L’Oréal introduces AI-powered skin analysis for personalized skincare
L’Oréal continues to lead the beauty-tech movement, and in 2025 the company takes another major step. It introduces a new AI-powered skin analysis tool designed to give users quick, accurate and personalized skincare recommendations. The technology blends dermatological research with advanced computer vision, turning a simple selfie into a detailed skin assessment. How the AI […]