When celebrity beauty brands first flooded the market, the reaction was predictable: excitement, skepticism, and…
News Block
Beauty Advent Calendars 2025: The Most Luxurious Holiday Releases Worth Splurging On
Luxury beauty advent calendars 2025 have evolved far beyond seasonal novelty. In 2025 they stand as curated luxury experiences — beautifully designed, filled with high-value products, and created to deliver the excitement of discovering a new beauty treasure each day. For skincare and fragrance lovers, the high-end calendars released this year reflect the very best […]
The Glass Skin: A Korean-Inspired Method for Crystal-Clear Skin
The pursuit of “glass skin” has become one of the most iconic beauty ideals in modern skincare — a term born in South Korea and now embraced globally. It promises a complexion that looks almost translucent, hydrated from within, free of texture and glowing with a soft, natural radiance. But contrary to popular belief, glass […]
Microneedling: The Science, Safety and Skincare Behind One of Today’s Most Effective Treatments
Microneedling has become one of the most respected non-invasive procedures in modern dermatology. Known for refining texture, softening scars and boosting radiance, the treatment owes its effectiveness to a precise biological process. However, the real power of microneedling comes not only from the needles themselves, but from understanding the science, respecting the safety rules and […]
Estée Lauder Partners With Shopify to Modernize Its Global E-Commerce Infrastructure
Estée Lauder Partners With Shopify to Transform Global E-Commerce Estée Lauder Companies (ELC) has formed a major partnership with Shopify to accelerate its digital growth. This collaboration represents one of the most significant technology shifts in the company’s history and reinforces its focus on speed, flexibility and data-driven retail. A Strategic Move Confirmed in October […]
Skincare for People Who Work Outdoors: Sun, Pollution and Sweat Protection
People who spend their days outdoors face a completely different set of skincare challenges compared to those who work in controlled indoor environments. Constant exposure to sun, wind, sweat, pollution and fluctuating temperatures puts the skin under stress every single day. Over time, this can lead to dehydration, hyperpigmentation, premature aging, breakouts and a weakened […]
The Jawline Ritual: How to Sculpt and Lift Your Lower Face Naturally
A defined jawline has become a symbol of balance, confidence and youthful structure. While genetics play a role, daily habits, tension and lifestyle have a far greater impact on how the lower face looks and feels. The good news is that you can improve jawline tone naturally. With the right ritual, you can enhance contours, […]
Making Cosmetics & in-Vitality 2025: Beauty & Nutra Trends
Industry News · Trade Shows Making Cosmetics & in-Vitality 2025: The Event Shaping the Future of Beauty and Nutra By SkinTrendsEU Editorial Team Every November, Milan becomes the center of Europe’s beauty and wellness industry. In 2025, the spotlight returns to Making Cosmetics & in-Vitality, the two-day exhibition that connects cosmetic science, ingredient innovation, packaging […]
CeraVe’s New Retinol Serum: What to Know in 2025
The dermatologist-developed brand CeraVe continues to expand its portfolio with the Skin Renewing Retinol Serum, a new formula created to meet the growing demand for affordable anti-aging products. CeraVe is known for its ceramide-rich moisturisers and barrier-focused creams, and this launch shows a clear move into more targeted anti-aging care. What’s in the Formula CeraVe […]
A Complete Guide to Stretch Mark Prevention: What Truly Works
Stretch marks are one of the most talked-about concerns during pregnancy — and also one of the most misunderstood. While genetics play a major role in whether they appear or not, how you care for your skin over the months can significantly influence the severity, depth, and long-term visibility of these lines. In this guide, […]
Why Niacinamide Is Still the Most Loved Ingredient in Skincare?
For years, niacinamide has held a top spot in the beauty world — and it shows no signs of slowing down. From drugstore serums to luxury creams, this powerhouse ingredient continues to dominate routines across all ages and skin types. But what makes niacinamide so universally loved? Here’s why the skincare community still can’t get […]