The idea behind “eat your skincare” has gained momentum for a reason. Unlike many beauty…
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Estée Lauder Partners With Shopify to Modernize Its Global E-Commerce Infrastructure
Estée Lauder Partners With Shopify to Transform Global E-Commerce Estée Lauder Companies (ELC) has formed a major partnership with Shopify to accelerate its digital growth. This collaboration represents one of the most significant technology shifts in the company’s history and reinforces its focus on speed, flexibility and data-driven retail. A Strategic Move Confirmed in October […]
Skincare for People Who Work Outdoors: Sun, Pollution and Sweat Protection
People who spend their days outdoors face a completely different set of skincare challenges compared to those who work in controlled indoor environments. Constant exposure to sun, wind, sweat, pollution and fluctuating temperatures puts the skin under stress every single day. Over time, this can lead to dehydration, hyperpigmentation, premature aging, breakouts and a weakened […]
The Jawline Ritual: How to Sculpt and Lift Your Lower Face Naturally
A defined jawline has become a symbol of balance, confidence and youthful structure. While genetics play a role, daily habits, tension and lifestyle have a far greater impact on how the lower face looks and feels. The good news is that you can improve jawline tone naturally. With the right ritual, you can enhance contours, […]
Making Cosmetics & in-Vitality 2025: Beauty & Nutra Trends
Industry News · Trade Shows Making Cosmetics & in-Vitality 2025: The Event Shaping the Future of Beauty and Nutra By SkinTrendsEU Editorial Team Every November, Milan becomes the center of Europe’s beauty and wellness industry. In 2025, the spotlight returns to Making Cosmetics & in-Vitality, the two-day exhibition that connects cosmetic science, ingredient innovation, packaging […]
CeraVe’s New Retinol Serum: What to Know in 2025
The dermatologist-developed brand CeraVe continues to expand its portfolio with the Skin Renewing Retinol Serum, a new formula created to meet the growing demand for affordable anti-aging products. CeraVe is known for its ceramide-rich moisturisers and barrier-focused creams, and this launch shows a clear move into more targeted anti-aging care. What’s in the Formula CeraVe […]
A Complete Guide to Stretch Mark Prevention: What Truly Works
Stretch marks are one of the most talked-about concerns during pregnancy — and also one of the most misunderstood. While genetics play a major role in whether they appear or not, how you care for your skin over the months can significantly influence the severity, depth, and long-term visibility of these lines. In this guide, […]
Why Niacinamide Is Still the Most Loved Ingredient in Skincare?
For years, niacinamide has held a top spot in the beauty world — and it shows no signs of slowing down. From drugstore serums to luxury creams, this powerhouse ingredient continues to dominate routines across all ages and skin types. But what makes niacinamide so universally loved? Here’s why the skincare community still can’t get […]
The Ordinary Launches a New 10% Niacinamide Serum
The Ordinary, a brand celebrated for its no-nonsense formulas and transparency, has just unveiled its latest innovation — a 10% Niacinamide Serum designed to rebalance, refine, and renew the skin barrier. With this launch, the cult-favorite skincare brand continues its mission to deliver effective ingredients at honest prices, targeting consumers who value science-driven simplicity. What […]
Beard Care: 5 Essential Products Every Man Should Own
Beard care is no longer a passing trend — it’s a ritual of confidence, personality, and style. Whether you wear a short stubble or a full beard, proper maintenance makes all the difference. Here are the five essential beard care products every modern man should have in his grooming arsenal. 1. Beard Shampoo — the […]
Safe skincare during pregnancy — what ingredients to avoid
Pregnancy transforms almost every part of the body — including the skin. Many women experience new concerns such as sensitivity, pigmentation, breakouts, dryness or redness. While skincare can help, not every ingredient is considered safe during pregnancy. Some compounds penetrate deeper layers of the skin or influence cellular processes, which may pose risks during fetal […]