18 Feb, 2026
2 mins read

The Quiet Shift in How Professionals Talk About Retinol

For years, retinol has held an almost untouchable position in skincare. It was the gold standard ingredient — recommended for acne, aging, texture, and nearly every long-term skin concern. But recently, something subtle has started to change. Not in the ingredient itself, but in the way professionals talk about it. Across social media, dermatology clinics, […]

3 mins read

Why Celebrities Are Talking About NMN and NAD — And What It Really Means

In recent months, NMN and NAD have increasingly appeared in celebrity interviews, podcasts, and wellness discussions. Public figures, including Kim Kardashian, have openly mentioned using these compounds as part of their daily routines, marking a noticeable shift in how aging and beauty are being discussed in the public sphere. Unlike previous beauty trends focused on […]

4 mins read

The Ingredients That May Disappear from Skincare in Europe

Europe is quietly rewriting the rules of beauty The European beauty industry is entering a new phase — one driven not by trends or influencers, but by regulation. Behind the scenes, European authorities are tightening control over cosmetic ingredients, forcing brands to rethink formulas that have been considered standard for decades. What once defined modern […]

4 mins read

Exosomes: Science, Hype, and the Future of Beauty

In the beauty industry, new ingredients appear every season, but only a few of them truly change the conversation. Recently, one word has started to dominate luxury skincare launches, clinic treatments, and marketing campaigns: exosomes. They are presented as the next big breakthrough in anti-aging — a technology that can “teach” the skin to regenerate […]

4 mins read

When Antioxidants Backfire: Why More Protection Isn’t Always Better for Your Skin

Antioxidants have become one of the most praised categories in modern skincare. Vitamin C, vitamin E, ferulic acid, botanical extracts — all marketed as essential shields against aging, pollution, and environmental stress. The message is consistent: the more antioxidants you use, the better protected your skin will be. But skin biology doesn’t work on accumulation […]

4 mins read

What Sugar Really Does to Your Skin?

Sugar is often mentioned in skincare conversations, but rarely explained properly. Most discussions reduce it to acne or “bad habits,” while the real impact of sugar on skin health happens much deeper — at a cellular and structural level. Sugar doesn’t harm the skin instantly. Instead, it changes the internal environment the skin depends on […]

3 mins read

Niacinamide Fatigue: When a “Calming” Ingredient Becomes Too Much

For years, niacinamide has been positioned as one of skincare’s safest bets. Gentle, barrier-supportive, suitable for nearly every skin type — or so we’re told. It appears in cleansers, serums, moisturizers, sunscreens, even makeup. And yet, more people than ever are reporting redness, stinging, breakouts, and sensitivity linked to products that prominently feature niacinamide. So […]

3 mins read

Over-Exfoliation Remains Skincare’s Most Common Mistake

Exfoliation has long been positioned as a shortcut to better skin. Brighter tone, smoother texture, faster renewal — the promises are familiar. Yet despite years of education, over-exfoliation remains one of the most common and damaging skincare mistakes. Not because exfoliation doesn’t work, but because it’s often misunderstood. When a Helpful Step Becomes a Daily […]

3 mins read

Is Dehydrated Skin Really Dry Skin? The Difference Explained

Many people describe their skin as “dry” when it feels tight, uncomfortable, or looks dull. In reality, what they’re often dealing with is dehydration — a condition that behaves very differently from true dry skin. Understanding the distinction is one of the most important steps toward choosing skincare that actually works. Dry Skin and Dehydrated […]

4 mins read

PDRN Serum: What It Is and What Science Really Says

If you spend any time on skincare TikTok or Korean beauty forums, you’ve probably noticed the rising buzz around PDRN serums.They’re promoted as repairing, regenerating, soothing, and even “glass-skin–enhancing.”But is PDRN really a breakthrough ingredient, or just another trend wrapped in scientific language? To answer that, we need to understand what PDRN actually is — […]