News & Brands
Celebrity Beauty Brands: Who’s Still Relevant in 2026?
When celebrity beauty brands first flooded the market, the reaction was predictable: excitement, skepticism, and saturation. At one point, it felt like every major name in entertainment had a serum, a lip oil, or a skincare philosophy to sell. But as the industry moves into 2026, the real question is no longer who launched a […]
Why Skincare Ingredients Are Quietly Moving Beyond the Face
For a long time, skincare ingredients had a clear territory: the face. Active formulas, clinical claims, and ingredient-focused conversations were almost exclusively reserved for facial care, while body and hair remained simpler, more cosmetic categories. That separation is quietly dissolving. Across the beauty industry, ingredients once associated strictly with skincare are now appearing far beyond […]
What’s Becoming Uncool in Beauty by 2026
The beauty industry rarely announces its shifts out loud. Instead, changes tend to surface quietly — through the language brands stop using, the products they no longer launch, and the trends that suddenly lose momentum. As 2026 approaches, several once-dominant beauty ideas are starting to feel noticeably out of step with where the industry — […]
The Future of Beauty Is Light: Inside L’Oréal’s CES 2026 Innovations
At CES 2026, one of the world’s most influential technology events, L’Oréal sent a clear message to the beauty industry: the future of skincare will not be defined only by creams and serums, but by technology. The French beauty giant unveiled two major innovations that signal a deeper shift in how beauty products are designed, […]
The Dark Side of China’s Beauty Boom
China’s beauty industry has long been seen as one of the fastest-growing in the world. From luxury skincare to aesthetic procedures, the country has become a global laboratory for new beauty trends. But in recent months, a different story has started to unfold. Chinese authorities have launched a major crackdown on illegal cosmetic procedures, fake […]
When Different Brands Sell Surprisingly Similar Products
In today’s beauty market, it’s no longer unusual to find products from different brands that feel, perform, and even behave remarkably alike. This isn’t about counterfeit formulas or “fake luxury.” It’s about how large beauty groups operate, how active ingredients are sourced, and how formulation logic often overlaps across price tiers. Many global companies own […]
What Beauty Brands Are Signaling for 2026: Early Launches, Trends & Industry Moves
As the beauty industry steps into a new year, brands are already sending early signals about what 2026 may look like. While official launch calendars are still unfolding, announcements, teasers, retail moves and editorial forecasts are beginning to outline the direction the industry is heading. Rather than dramatic trend shifts, 2026 appears to be shaping […]
Why Beauty Brands Are Quietly Reformulating in 2025
In 2025, some of the biggest changes in the beauty industry aren’t announced with press releases or flashy campaigns. They’re happening quietly — inside formulations. Products look the same on the shelf, carry the same name, and promise the same results. But the formulas? Many of them have changed. This wave of silent reformulation isn’t […]
Beauty Advent Calendars 2025: The Most Luxurious Holiday Releases Worth Splurging On
Luxury beauty advent calendars 2025 have evolved far beyond seasonal novelty. In 2025 they stand as curated luxury experiences — beautifully designed, filled with high-value products, and created to deliver the excitement of discovering a new beauty treasure each day. For skincare and fragrance lovers, the high-end calendars released this year reflect the very best […]
Estée Lauder Partners With Shopify to Modernize Its Global E-Commerce Infrastructure
Estée Lauder Partners With Shopify to Transform Global E-Commerce Estée Lauder Companies (ELC) has formed a major partnership with Shopify to accelerate its digital growth. This collaboration represents one of the most significant technology shifts in the company’s history and reinforces its focus on speed, flexibility and data-driven retail. A Strategic Move Confirmed in October […]