News & Brands
Why Beauty Brands Are Quietly Reformulating in 2025
In 2025, some of the biggest changes in the beauty industry aren’t announced with press releases or flashy campaigns. They’re happening quietly — inside formulations. Products look the same on the shelf, carry the same name, and promise the same results. But the formulas? Many of them have changed. This wave of silent reformulation isn’t […]
Beauty Advent Calendars 2025: The Most Luxurious Holiday Releases Worth Splurging On
Luxury beauty advent calendars 2025 have evolved far beyond seasonal novelty. In 2025 they stand as curated luxury experiences — beautifully designed, filled with high-value products, and created to deliver the excitement of discovering a new beauty treasure each day. For skincare and fragrance lovers, the high-end calendars released this year reflect the very best […]
Estée Lauder Partners With Shopify to Modernize Its Global E-Commerce Infrastructure
Estée Lauder Partners With Shopify to Transform Global E-Commerce Estée Lauder Companies (ELC) has formed a major partnership with Shopify to accelerate its digital growth. This collaboration represents one of the most significant technology shifts in the company’s history and reinforces its focus on speed, flexibility and data-driven retail. A Strategic Move Confirmed in October […]
CeraVe’s New Retinol Serum: What to Know in 2025
The dermatologist-developed brand CeraVe continues to expand its portfolio with the Skin Renewing Retinol Serum, a new formula created to meet the growing demand for affordable anti-aging products. CeraVe is known for its ceramide-rich moisturisers and barrier-focused creams, and this launch shows a clear move into more targeted anti-aging care. What’s in the Formula CeraVe […]
The Ordinary Launches a New 10% Niacinamide Serum
The Ordinary, a brand celebrated for its no-nonsense formulas and transparency, has just unveiled its latest innovation — a 10% Niacinamide Serum designed to rebalance, refine, and renew the skin barrier. With this launch, the cult-favorite skincare brand continues its mission to deliver effective ingredients at honest prices, targeting consumers who value science-driven simplicity. What […]
L’Oréal introduces AI-powered skin analysis for personalized skincare
L’Oréal continues to lead the beauty-tech movement, and in 2025 the company takes another major step. It introduces a new AI-powered skin analysis tool designed to give users quick, accurate and personalized skincare recommendations. The technology blends dermatological research with advanced computer vision, turning a simple selfie into a detailed skin assessment. How the AI […]