Celebrity Beauty Brands: Who’s Still Relevant in 2026?
When celebrity beauty brands first flooded the market, the reaction was predictable: excitement, skepticism, and saturation. At one point, it felt like every major name in entertainment had a serum, a lip oil, or a skincare philosophy to sell. But as the industry moves into 2026, the real question is no longer who launched a […]
Why Skincare Ingredients Are Quietly Moving Beyond the Face
For a long time, skincare ingredients had a clear territory: the face. Active formulas, clinical claims, and ingredient-focused conversations were almost exclusively reserved for facial care, while body and hair remained simpler, more cosmetic categories. That separation is quietly dissolving. Across the beauty industry, ingredients once associated strictly with skincare are now appearing far beyond […]
The Slow Decline of All-in-One Skincare for Men
For years, all-in-one skincare products defined the men’s category. One formula promised to cleanse, hydrate, and protect — sometimes all at once, sometimes for face, body, and hair combined. Convenience was the selling point, and complexity was framed as unnecessary. Lately, however, that model is quietly losing ground. From convenience to consideration The appeal of […]
What’s Becoming Uncool in Beauty by 2026
The beauty industry rarely announces its shifts out loud. Instead, changes tend to surface quietly — through the language brands stop using, the products they no longer launch, and the trends that suddenly lose momentum. As 2026 approaches, several once-dominant beauty ideas are starting to feel noticeably out of step with where the industry — […]
After Illness, Skin Often Behaves Differently
As the body recovers from illness, many people notice something unexpected: their skin no longer responds the way it used to. Products that once felt comforting may suddenly sting, textures that worked well now feel heavy, and familiar routines seem to fall flat. This shift isn’t always dramatic, but it’s common — especially during seasons […]
The Quiet Shift in How Professionals Talk About Retinol
For years, retinol has held an almost untouchable position in skincare. It was the gold standard ingredient — recommended for acne, aging, texture, and nearly every long-term skin concern. But recently, something subtle has started to change. Not in the ingredient itself, but in the way professionals talk about it. Across social media, dermatology clinics, […]
Skin Rituals: Morocco — A Different Rhythm of Skin Care
Skin Rituals is a new editorial series by SkinTrendsEU, dedicated to exploring how skincare is shaped by culture, climate, and everyday life around the world. Rather than focusing on trends or products, the series looks at real routines, long-standing practices, and habits that continue to influence how people care for their skin today. In Morocco, […]
Why Celebrities Are Talking About NMN and NAD — And What It Really Means
In recent months, NMN and NAD have increasingly appeared in celebrity interviews, podcasts, and wellness discussions. Public figures, including Kim Kardashian, have openly mentioned using these compounds as part of their daily routines, marking a noticeable shift in how aging and beauty are being discussed in the public sphere. Unlike previous beauty trends focused on […]
The Ingredients That May Disappear from Skincare in Europe
Europe is quietly rewriting the rules of beauty The European beauty industry is entering a new phase — one driven not by trends or influencers, but by regulation. Behind the scenes, European authorities are tightening control over cosmetic ingredients, forcing brands to rethink formulas that have been considered standard for decades. What once defined modern […]
The Future of Beauty Is Light: Inside L’Oréal’s CES 2026 Innovations
At CES 2026, one of the world’s most influential technology events, L’Oréal sent a clear message to the beauty industry: the future of skincare will not be defined only by creams and serums, but by technology. The French beauty giant unveiled two major innovations that signal a deeper shift in how beauty products are designed, […]