The Ordinary, a brand celebrated for its no-nonsense formulas and transparency, has just unveiled its latest innovation — a 10% Niacinamide Serum designed to rebalance, refine, and renew the skin barrier.

With this launch, the cult-favorite skincare brand continues its mission to deliver effective ingredients at honest prices, targeting consumers who value science-driven simplicity.

What Makes This Formula Special

Niacinamide (Vitamin B3) is a powerhouse ingredient known for its multi-benefit profile. The new serum delivers a 10% concentration, ideal for daily use even on sensitive skin.

Key benefits:

• Reduces visible pores and regulates excess sebum.
• Strengthens the skin’s protective barrier.
• Evens out tone and minimizes redness.
• Provides antioxidant support for a smoother, healthier complexion.

The Ordinary has refined its texture to ensure faster absorption and zero stickiness — a key improvement over earlier formulas.

Who Is It For?

This serum suits all skin types, but it’s especially beneficial for:

• Oily or combination skin prone to congestion.
• Sensitive skin in need of barrier repair.
• Dull, uneven tone caused by stress or pollution.

Dermatologists praise Niacinamide for its compatibility with actives like hyaluronic acid and peptides, making it easy to integrate into any skincare routine.

How to Use

Apply a few drops to cleansed skin morning and night before heavier creams or oils.
Avoid combining it with pure Vitamin C (ascorbic acid) in the same routine to prevent ingredient clash.

🧴 Pro tip: Pair it with The Ordinary’s Hyaluronic Acid 2% + B5 for extra hydration.

Why It Matters

The Ordinary 10% Niacinamide Serum is a reminder that science-based beauty doesn’t have to be complicated or expensive.
By combining minimal ingredients and maximum efficacy, it once again proves why the brand remains a leader in modern, accessible skincare.