Every November, Milan becomes the center of Europe’s beauty and wellness industry. In 2025, the spotlight returns to Making Cosmetics & in-Vitality, the two-day exhibition that connects cosmetic science, ingredient innovation, packaging technology and the fast-growing nutraceutical sector.

The 2025 edition will take place on 19–20 November at Fiera Milano Rho, Hall 8. The venue confirms the event’s status as one of Italy’s most relevant B2B platforms for formulators, brand owners, R&D teams, manufacturers and many other industry professionals.

A Convergence of Beauty, Science and Wellness

Making Cosmetics has earned a strong reputation as “the only event in Italy dedicated to the science of beauty.” It focuses on formulation, efficacy and regulatory compliance rather than simple marketing trends. Meanwhile, in-Vitality highlights the booming supplements industry and the rise of “beauty from within.”

Together, both events allow visitors to explore advanced actives, sensorial technologies and nutraceutical ingredients for skin, hair and overall wellbeing. Many brands now develop serums, creams and ingestibles side by side, and this event demonstrates why these categories grow closer each year.

What Professionals Can Expect in 2025

Across two days, Making Cosmetics & in-Vitality 2025 will offer seminars, scientific conferences, workshops and live demonstrations. Exhibitors include raw material suppliers, testing labs, contract manufacturers, packaging specialists and nutraceutical innovators.

Several themes already stand out for the 2025 edition:

Sustainable Innovation as the New Standard

Today, sustainability sits at the core of product development. Exhibitors will present biodegradable ingredients, eco-designed formulations and low-impact packaging. These include lightweight bottles, refill systems and mono-material components. As a result, brands can evaluate sustainability at every development stage, not only at launch.

High-Performance Actives for Everyday Skincare

Consumers expect stronger results from daily skincare. Therefore, suppliers will showcase next-generation anti-ageing and skin-health actives such as peptides, stabilized retinoids, ceramide complexes and microbiome-friendly blends. Many will include in vitro or in vivo data to support claims.

“Beauty from Within” – Nutra Meets Cosmetics

The in-Vitality area will highlight nutraceuticals and functional ingredients for skin, hair and overall resilience. Collagen peptides, hyaluronic acid powders, fermented botanicals, adaptogens and gut–skin formulations will likely dominate discussions. For many brands, this is a chance to integrate ingestible and topical products in one routine.

AI and Digitalization in Product Development

AI tools now play a major role in formulation and compliance. These platforms can predict ingredient interactions, assess stability and streamline regulatory workflows. During the event, visitors can explore how digitalization supports faster and more precise product development.

Practical Information: Dates, Venue and Access

Making Cosmetics & in-Vitality 2025 will take place at:

Fiera Milano Rho, Hall 8
Strada Statale del Sempione 28
20017 Rho, Milan, Italy

Opening hours:
19 November 2025: 09:00 – 18:00
20 November 2025: 09:30 – 17:30

Entry remains free for registered professionals. Visitors can register online and access floor plans, exhibitor lists and the full conference agenda. This preparation helps them plan meetings and maximize their visit.

Who Should Attend?

Making Cosmetics & in-Vitality attracts professionals across the entire beauty and nutra chain, including:

• Cosmetic chemists and formulators
• R&D managers and laboratory leaders
• Brand owners and product developers
• Marketing and innovation teams
• Regulatory and quality experts
• Buyers and sourcing managers
• Nutra brands focusing on skin and beauty support

For indie and emerging brands, the event offers a rare opportunity to meet multiple partners in one place — from ingredient suppliers to contract manufacturers and testing labs.

Why This Event Matters for the Future of Beauty

The boundaries between beauty, health and wellness continue to shift. Therefore, events like Making Cosmetics & in-Vitality play a crucial role. They bring together science, regulation, creativity and business strategy to shape the next generation of beauty products.

In 2025, the industry focuses on evidence-based claims, sustainable design and holistic routines. By gathering key players in Milan, Making Cosmetics & in-Vitality 2025 offers a clear view of the technologies and trends that will influence the market in the coming years.

SkinTrendsEU will continue to follow the event and highlight notable innovations, ingredient launches and expert insights that can reshape how brands formulate, market and experience beauty.